Twitter Forces Companies to Engage With Public

// August 16th, 2009 // Twitter News

Big companies can no longer ignore social sites like Twitter and Facebook. It is a very scary move for companies who are used to devising one way messages that have been scanned for mistakes, nuances and accuracy to open themselves up to public response.

Some companies are experimenting and finding mixed results so far. Just 26% of companies are on social media sites to date. Jeffrey Kalmikoff from Chicago-based hipster company Threadless recommends embracing this new media with caution as the results can be unpredictable. “Some things can pay off, some things can fall flat.

JetBlue and Southwest have the largest following amongst airlines onTwitter at around 1 million and 460,000 respectively.

JetBlue has already had remarkable success. Just launched their monthly pass “All You Can Jet” $599 expecting it to be open until August 21 but just 36hours after launch they were considering closing it as the seats were nearly all sold out.

JetBlue confirms it is a learning experience. But says Twitter is the ultimate research tool.

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